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January 05, 2009
The NYT Goes There
In its latest concession to the worst revenue slide since the Depression, The New York Times has begun selling display advertising on its front page, a step that has become increasingly common across the newspaper industry.What really makes this sad is that it didn't have to happen. The Times has always skewed left, but for the most part, they played fair. Under the management of "Pinch" Sulzberger, however, the reporting has grown more shrill, partisan and libelous.The first such ad, appearing Monday in color, was bought by CBS. The ad, two-and-a-half inches high, lies horizontally across the bottom of the front page, below the news articles and a brief summary of some articles in the paper. In a statement, the paper said such ads would be placed “below the fold” — that is, on the lower half of the page.
The Times and other papers may try to blame the recession for their woes, but the downturn in the newspaper industry goes back too far for that simple explanation to fully work. They just can't seem to bring themselves to consider the possibility that it's not just the market or the internet that is killing them - their death might be self-inflicted. (H/t: Hot Air)
Posted by slublog at January 5, 2009 09:02 PM
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