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March 19, 2007
Attack of the Web Ads
This is a very good ad, and the underlying message isn't good for Hillary Clinton's campaign.
The ad is basically a redo of the "1984" Superbowl ad made for Apple over 20 years ago. Only in this ad, Hillary is talking instead of Big Brother.
Veteran San Francisco ad man Bob Gardner, whose work has included political campaigns for former President Gerald Ford, said the video is "very powerful" in its efforts to call for a generational change in politics.The ad, which was not produced by the Obama campaign, shows a restlessness within the Democratic party. More to the point, it shows that Hillary's "inevitability factor" is wearing off."It puts Hillary spouting cliche nonsense to the drones -- while a fresh face breaks through," he says. "It's old versus new."
That theme -- reflecting a generational change in the relationship between media, politics, candidates and voters -- suggests that "Hillary 1984" could have the iconic power with the 21st century political generation that another classic political ad called "Daisy" represented to Baby Boomers, says Leyden. That 1964 spot for President Lyndon Johnson -- featuring images of a child plucking a daisy, which morphed ominously into a nuclear mushroom cloud -- battered GOP presidential candidate Sen. Barry Goldwater because it, too, portrayed "a shattering of the whole world" in both political leadership, and media.
How long will it be before censors like John McCain look for a way to stifle political speech on the web via YouTube?
Posted by slublog at March 19, 2007 08:12 AM
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