Slublog: Really, Really Bad Marketing

August 21, 2006

Really, Really Bad Marketing

MUMBAI, India - A new restaurant in India’s financial hub, named after Adolf Hitler and promoted with posters showing the German leader and Nazi swastikas, has infuriated the country’s small Jewish community.

Hitler’s Cross, which opened last week, serves up a wide range of continental fare and a big helping of controversy, thanks to a name the owners say they chose to stand out among hundreds of Mumbai eateries.

“We wanted to be different. This is one name that will stay in people’s minds,” owner Punit Shablok told Reuters.

Well, this just gives me the courage to carry out my big marketing idea - a restaurant called Pol's Pot, where a wonderful fusion of Eastern and Western dishes will be on the menu.

Posted by slublog at August 21, 2006 10:59 AM

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