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March 27, 2006
Manly Wines
Winemakers are starting to market their product to the macho, NASCAR crowd.
Wine, especially the higher-end vintages, has long been considered a man's world. But the people behind the Ray's Station campaign say there's an overlooked audience in the backyard barbecuer and NASCAR fan who enjoys wine but hasn't made a hobby of it.I'm pretty happy to see wine losing its 'drink of beret-wearing metrosexual' reputation. I've always preferred it to other types of drinks and enjoy a glass to relax."These guys, they're married; they've got a couple of kids," said Brian Hilliard, who heads up marketing for Ray's Station. "Wine is part of their lives, but it's not integrated in a way that they really force themselves to be knowledgeable."
Ray's Station is selling a merlot and cabernet sauvignon both priced at about $15 and made mostly with grapes from hillside vineyards where the vines have to struggle to survive, producing richer fruit that adds heft to the flavors.
Of course, by 'wine' I mean red wine.
White wine is for wimps. (h/t: Garfield Ridge)
Posted by slublog at March 27, 2006 12:00 AM
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Comments
And red wine is for snobs.
Posted by: Hal at March 27, 2006 11:33 PM